Data are now woven into every sector and function in the global economy. The use of Big Data will become the basis of competition and growth for individual firms, enhancing productivity and creating significant value for the world economy by reducing waste and increasing the quality of products and services.

A new competitive advantage

Big Data will help to create new growth opportunities and entirely new categories of companies, such as those that aggregate and analysis industry data. Many of these will be companies that sit in the middle of large information flows where data about products and services, buyers and suppliers, consumer preferences and intent can be captured and analyzed. Forward-thinking leaders across sectors should begin aggressively to build their organizations’ Big Data capabilities.

Today, we are in the data-driven business revolution. New sources of social media, mobile, and sensor or machine-generated data hold the potential to rewire an organization’s value creation processes. Social media data provide insights into customer interests, passions, affiliations, and associations that can be used to optimize your customer engagement processes (from customer acquisition, activation, maturation, up-sell/cross-sell, retention, through advocacy development). Machine or sensor-generated data provide real-time data feeds at the most granular level of detail that enable predictive maintenance, product performance recommendations, and network optimization. In addition, mobile devices enable location-based insights and drive real-time customer engagement that allow brick-and-mortar retailers to compete directly with online retailers in providing an improved, more engaging customer shopping experience. The massive volumes (terabytes to petabytes), diversity, and complexity of the data are straining the capabilities of existing technology stacks. Traditional data warehouse and business intelligence architectures were not designed to handle petabytes of structured and unstructured data in real-time. This has resulted in the following challenges to both IT and business organizations.

Our approach is to help ensure that businesses build with the right capabilities for data insights. We enable our customers to build the advanced analytics organization and capabilities required to boost better outcomes.